Patriots star Tom Brady is entering a contract year. That means rampant media speculation about his level of happiness, whether he'll re-sign and for how much. That got me thinking about what it would look like if the media covered its own contract negotiations, especially in a small market.
(AP) Boise, ID -- Veteran reporter Thomas Brady returned to the airwaves today on KBOI-TV (editor's note: I chose this station because of my current CBS affiliation) after signing a five-year contract extension. The staggering deal is rumored to be in the low 6-figure range, averaging out somewhere around $26,000 a year along with vacation time and benefits. Brady has been credited with helping the station take over first place in the ratings for three consecutive sweeps months.
During negotiations, News Director Billy Jo Hicks expressed confidence that the two sides would get a deal done, telling the Boise Sun Chronicle, “We’re very lucky to have him as our reporter and we want him to be our reporter for a long time into the future.”
From the station’s perspective, its loyalty to Brady has been unwavering since he became the lead correspondent in 2009 and guided KBOI to the first of three consecutive ratings wins.
Even after Brady tore up his knee, and Production Assistant Matt Cassel performed well as his replacement, the organization declined to entertain the idea of laying him off.
But speculation arose that Brady was looking to sign elsewhere after he spent his vacation week away from the station. He was spotted with his wife, local farmer Gisele Bundchen at a county fair sponsored by rival KIVITV. But Brady says he was undercover, preparing a story for what he hopes will be another regional Emmy nomination.
When asked about whether he took less to stay at a winning station Brady responded,
"To be the highest-paid, or anything like that, is not going to make me feel any better." "That's not what makes me happy. In this business, the more one reporter gets, the more he takes away from what others can get. Is it going to make me feel any better to make an extra $350, which, after taxes, is about $200? That $350 might be more important to the station.''